As Senior Brand Marketing Manager at Aeyde, you will be at the heart of our brand’s growth and visibility, driving both strategic initiatives and hands-on execution. You will plan and own the global marketing calendar, ensuring alignment and smooth collaboration across Creative & Content, Communications, Digital Marketing, Product and Merchandising.

You own the planning, budgeting and coordination of all brand projects - both offline and online - across all channels. This is a hands-on, fast-paced role where you manage projects end-to-end and work very closely with all departments to bring initiatives to life. Further responsibilities and qualifications are outlined below.

• Plan, own and maintain the brand & marketing calendar, ensuring clear structure, alignment and timely execution across all relevant teams.
• Develop and execute brand marketing initiatives in close collaboration with Creative, Content, Digital Marketing, Communications, Product, Merchandising.
• Act as the central interface between relevant teams to ensure smooth collaboration and marketing delivery.
• Ensure a consistent and elevated brand presentation across all channels (campaigns, social, web, newsletters, on-site activations).
• Plan, organize and execute customer and community events on-site at Aeyde Haus in Berlin, in close alignment with the Communications Director.
• Manage brand projects end-to-end: timelines, budgets, approvals and delivery of creative assets.
• Support campaign planning with a clear understanding of brand KPIs, performance insights and business goals.
• Identify opportunities to strengthen brand awareness, community engagement and cultural relevance, always in alignment with Communications strategy.
• Bring a hands-on, solution-oriented mindset to a fast-paced, entrepreneurial environment.