Your tasks
Oversee the planning, development, and optimization of online products and the overall user experience on our website
Define and articulate the website optimisation roadmap based on the company’s goals, market/competitor trends, and customer needs
Work with UX/UI designers and web developers to ensure the website experience aligns with user preferences, best practices and offers smooth navigation
Conduct A/B testing of site elements
Set KPIs to measure success, such as conversion rates, cart abandonment rates, and user engagement metrics
Coordinate timely go-live of all digital assets, integrated campaigns and promotions on the website
Remerchandise website based on seasonality and conversion tactics
Maintain technical quality of the website (from site speed to payment offerings and more)
Monitoring competitors to support strategic planning and future developments for aeyde.com