Your tasks

Acquisition Strategy (50%) 

• Define and implement optimal traffic mix to reach sessions & revenue goals
• Define and implement optimal country mix to reach sessions & revenue goals
• Conduct comprehensive customer journey audits and share valuable insight for optimization opportunities across the website working closely with the Ecommerce Marketing Manager 

Analyze & Monitor Objectives (30%) 

• Build and share dedicated reports to track and steer customer acquisition
• Establish KPIs and monitor performance impact of paid ad campaigns to drive recommendations and optimizations across Paid Social; Instagram, Facebook, Pinterest, Youtube and TikTok & Paid Search 
• Present analysis’ to different stakeholders at different levels of management transmitting insights to guide them in decisions across Press, Digital and Creative
• Manage and optimize performance marketing budgets 

Technical (20%)  

• Build robust reporting dashboards
• Evaluate new reporting / support tools to increase efficiency across digital teams
• Define paid campaign audiences
• Launch and monitor new ads within paid campaigns 
• Monitor and optimize Facebook / Youtube / Pinterest / TikTok Business Manager where required

Your profile

• Minimum 3 years of in Marketing, Acquisition, Analytics 
• Bachelor's degree in Business Administration or Data Analytics 
• Lives and breathes digital & is up-to-date on the latest trends
• Excellent problem solving and organizational skills
• Excellent analytical skills 
• Resilience and ability to handle multiple projects at once
• Knowledge and passion for fashion, art and design
• Positive, flexible and open-minded, a true team player
• Strong presentation skills 
• Experience with Shopify, Google Analytics
• Excellent communication skills in English

Why us?

• A modern office in the heart of Berlin 
• An international team of digital-, business- and fashion experts
• Personal voucher for you and your friends and further specials for employees
• We support gym memberships, public transportation

About us

Aeyde is a Berlin-based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. We started as a digital-first, D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation we are looking for people that can help us shape the future. Working at Aeyde, you will become an integral part of an international fashion start-up with many opportunities for personal development and the chance to shape a fast-growing brand on an international level.